Rally was founded with an adventurous spirit and a firm belief in being better by doing better. We’re here to inspire people to get outside, get moving, exercise balance, have fun, and celebrate their wins (no matter how small).

We all care about what we're putting into our bodies—and now more than ever before. We saw a clear gap in the market for beer that still tasted great and didn’t leave us feeling worse. Tired of rising alcohol percentages, increased calorie counts and growingly niche flavour profiles, we knew that there was space for a new kind of beer. Something that more closely aligned with our own values and integrated functional ingredients to keep us on track.

Whether it’s at the trailhead, aprés ski, or at the end of your Saturday afternoon long run, Rally is the perfect post-session beer. It’s designed with these very moments (and many more) in mind, where we can be present with friends, spread kudos, and say “cheers” for getting after it. And while we still love to tip a tin or two—these days it tends to be a little sweatier, a little earlier, and with a lot less hangover.

From the ultra-athlete to the weekend warrior to the first-timer, Rally is designed for everyone. We’re committed to playing an active role in fostering inclusive, accessible, and diverse communities that are centred around a balanced approach to toasting the occasion. Our goal is for people to gain a new perspective and a healthier relationship with the beer they drink.

Rally for Good serves as the philanthropic heartbeat of our organization. We have chosen to focus on three core areas: environmental conservation, health, and building community. Through cause-aligned sponsorship, giving, employee volunteering, environmental stewardship, and ethical business practices, we strive to serve our communities with the same level of passion and authenticity with which we brew our beer.